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If you check out the recent post on the Google Lat Long Blog, you will see that Google Maps is rolling out their Google Tags feature across the United States shortly. What the heck are “Google Tags”? Of course if it is something from Google, you can assume it’s another way for you to advertise with them. This specific way is targeted at local businesses.  Google’s goal with Google Tags is to make it simple for the “mom and pop” shop to advertise with them; even more simple than using Google AdWords.  With the trouble that Google Places (formerly Google Local Business Listings) has had in the past in getting business owners correctly listed on the map, I’m not sure it will be that easy out of the gate but it’s good to see the opportunity offered.
Example of Google Tags in Google Search and Maps

  • Cost = $25/month/listing (need a credit card)
  • You must have claimed your Google Places listing
  • What can you advertise via a Tag? Coupon, video, website, photos, custom message (via the Post feature), or your menu/reservation listing (if applicable to your business)
  • At the time of this writing, Google Tag advertising is only available in California, Atlanta, Austin, Boulder, Chicago, Houston, Seattle, and Washington DC
    • The first states after these will be Texas, Illinois, Georgia, Washington, and Colorado
    • All other states are expected to come online shortly
    • Where do I find out if I can use Tags? Go into your business listings dashboards and look for the feature.

Google tags in Google Places dashboard

Also announced with Google Tags is the ability to advertise locally with its Post feature within your Google Places listing. Your message can be changed whenever you want and are a good way to tell your community about new products, specials, or other recent news about your business. The post will show up only on your Google Places page but as mentioned above, you can advertise your posts via Google Tags. If you elect to do so, your post will also show up in Google search results when your listing appears there.

Posts feature in Google Places dashboard

We would love to hear your feedback on your use of Google Tags for your business.


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