Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Urchin 6.6 has just been rolled out and you will want to get your hands on it right away! Although this is a point release (from 6.5 to 6.6), the Urchin 6.6 feature list is quite impressive. The folks at Google must have been burning the midnight oil to get these many features packed up in this one release. 🙂 Here are the highlights:

  • Deep, deep, deep integration with Google AdWords
  • Data Export API
  • External Authentication (LDAP)
  • Auto CPC cost data import from Yahoo
  • A number of Admin, Log Processing, Security and Utilities bug fixes and enhancements

If the above has piqued your interest, then read more below. 🙂

Urchin Integration with AdWords

  • Budget Alerts: Notification when AdWords campaign budget is about to expire.
  • Keyword Generation Tool: Addition of the Keyword Generation tool in Urchin, add & delete keywords in your AdWords campaigns.
  • Direct Access to AdWords: Skip the AdWords login process, directly link from Urchin to AdWords after proper set up, save time.
  • Dynamic Keyword Insertion: Import cost data simply from AdWords with this new feature which inserts a dynamic keyword insertion tag {keyword} in ad destination URLs.
  • AdWords Optimizer: Optimize AdWords campaigns in Urchin & those changes are automatically applied in AdWords.
  • Copy Campaign Tool: Copy campaigns from other ad networks into AdWords.

New Urchin Metrics & Reports

  • Performance Comparison: Compare & Analyze campaign performance from all sources & mediums.
  • Time on Site: Dig into customer engagement with visitor time on site information.
  • Campaign & Keyword Views: Reports display paid campaign & keyword data.

Urchin API

  • Export your data from Urchin and run your own application. Protocols supported: SOAP 1.x & REST

Other Enhancements & Bug Fixes

  • Demo license change. Profiles & log sources now have a limit of 5 each. No other limits have been implemented.

Go to our Urchin sofware page to download the new Urchin files. For additional information about Urchin, contact one of our Urchin experts.

Related Posts

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Leaders of Digital Marketing

Register for #AnalyticsRising and get a Starbuck’s Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.