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Excerpted from Nathanial Payne’s blog post “The Challenge of Advertising In The Big Game” on

This weekend, as I sat at home watching one of my favourite sporting events of the year, I found myself completely consumed by one of the games most exciting distractions – the advertisements. Dozens of articles have already been published talking about the incredible advertisements that were shown around the game, ratings have been established, and brands panned. Blogs have discussed the unbelievable tweet volume seen throughout game time, social networks have been filled with game memorabilia, and debates have been had around the effectiveness and impactfulness of various advertisements.

Read the whole post here.