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Recently, the Huffington Post published an article with the 12 Major Mistakes Companies Make with Big Data. Among the members of the Young Entrepreneur Council (YEC) who were interviewed, was David Booth, one of Cardinal Path’s Co-Founders and Senior Partners.

In Dave’s words, the biggest mistake he thinks companies should avoid is:

Not Using It to Answer Business Questions

There’s so much data being generated and collected, it can David Booth, Cardinal Path be overwhelming. Successful organizations start with the business questions they want to answer and then assess the data they have to answer those questions. Just looking at your mountain of data and trying to figure out what to do with it is a recipe for a lot of wasted time and effort. – David Booth, Cardinal Path


Click here to read the original article published by the Huff Post, July 6th, 2015.