Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

I was recently handed a copy of Seth Godin's book, The Big Red Fez: How to Make Any Web Site Better. I thought I'd share my impressions.

On the downside, the book is now six years old. That's a long time in Internetville; some of the ideas no longer seem ground-breaking. And all of the websites he critiques have been updated since the book was written.

Still, the book's main points – if no longer revolutionary – are sound. I'm going by memory here, as I've since passed the book along to coworker. But my main takeaways were:

  • Don't assume your visitors are patient, focused and intensely interested what you're offering. More likely, they're distracted and impatient.
  • Think of a web page as a direct marketing piece: each page should have ONE main objective.
  • If you try to please everybody, you end up with a mishmash that pleases nobody. Focus on pleasing those who matter most.
  • Each page's primary objective should be crystal clear. Think of your visitors as monkeys… and make sure they can find the banana!

Much of the above sounds obvious, but clearly it's not obvious enough: most websites still don't pass the “monkey looking for a banana” test. So it's good to be reminded of these fundamentals.

Big Red Fez, is a quick and compelling read, written in a lively style with a healthy sprinkling of humor.

Steve Krug's Don't Make Me Think is the ideal book for 5-hour flight. Big Red Fez, at just over 100 short pages with plenty of screen shots, is ideal for a 1-hour flight. Recommended.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.