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A late Roundup? Yes, sorry folks. It’s busy times around Cardinal Path right now. We have places to go, people to see, and lots and lots and lots and lots to write.

This week we have some neat jquery/html animations, the pros and cons of facebook pages, testing during traffic spikes, and the change to sessions that just came out in Google Analytics.


  • We start the week with a guide to constructing a galaxy within a website. Actually, it’s how Arthur van ‘t Hoog created a fairly interesting animation out of a series of sprites and layers. Not real complex, but there are some neat tricks being done here.
  • More techy, Rob Larson (of IBM) has a jquery function for building CSS selectors dynamically.


  • E-nor has a post on the pro’s and con’s of Facebook pages. I can’t say I agree with them entirely. Their pro’s list is good, but their cons are kinda silly. Wall updates don’t reach fans? Can you imagine if they did? If Facebook updated your fans whenever you posted on your wall, or let you message fans en masse, then you’d have fans “unliking” you left right and center in order to avoid all the spam you’re putting on their wall (because, lets face it, everyone updates their Facebook pages a LOT).
  • Ever noticed how there are a lot of infographic posts these days? Well linkbuilder has an infographic post on using infographic posts as linkbait… oy vey…


  • The big news on the GA front this week comes with the updating of the definition of sessions within Google Analytics. No longer is a session ended when a visitor closes a browser, instead it is ended when the visitors traffic source changes. It’s an interesting change, and makes sense, but I don’t like the idea of comparing two metrics (old and new visits) that have different definitions…
  • L3Analytics looks at this issue a little more closely, trying to help people figure out how this will affect their own understanding of data.


  • Get Elastic asks if we should be wary of testing during a traffic spike. They generally agree, but comment that there are lots of tests that won’t be particularly biased by results from a traffic spike (such as back to school shoppers, etc.). They also point out that the added traffic will make tests complete more quickly. Perhaps test on a spike, then confirm during normal traffic? I should ask Michael about that…
  • A List Apart has an interesting post on designing fun. Really this is more about the design process and how to task out the study of a je ne sais quoi like “fun”. Still, they give some interesting examples and cases of going through the process.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..