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A late Roundup? Yes, sorry folks. It’s busy times around Cardinal Path right now. We have places to go, people to see, and lots and lots and lots and lots to write.

This week we have some neat jquery/html animations, the pros and cons of facebook pages, testing during traffic spikes, and the change to sessions that just came out in Google Analytics.



  • E-nor has a post on the pro’s and con’s of Facebook pages. I can’t say I agree with them entirely. Their pro’s list is good, but their cons are kinda silly. Wall updates don’t reach fans? Can you imagine if they did? If Facebook updated your fans whenever you posted on your wall, or let you message fans en masse, then you’d have fans “unliking” you left right and center in order to avoid all the spam you’re putting on their wall (because, lets face it, everyone updates their Facebook pages a LOT).
  • Ever noticed how there are a lot of infographic posts these days? Well linkbuilder has an infographic post on using infographic posts as linkbait… oy vey…



  • Get Elastic asks if we should be wary of testing during a traffic spike. They generally agree, but comment that there are lots of tests that won’t be particularly biased by results from a traffic spike (such as back to school shoppers, etc.). They also point out that the added traffic will make tests complete more quickly. Perhaps test on a spike, then confirm during normal traffic? I should ask Michael about that…
  • A List Apart has an interesting post on designing fun. Really this is more about design process and how to task out the study of a je ne sais quoi like “fun”. Still, they give some interesting examples and cases of going through the process.

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