Server Headers, Link Building and Multi-Attribution The Monday April 18th Roundup
Big news of last week was the release on the NDA for Google Analytics recent test feature: multi-channel funnels. In essence, multi-touch attribution for goals, watching how multiple different entrance sources affected buying decisions. Pretty rad stuff.
This week we have some fancy server header infographics, link building strategies, said multi-channel funnels, and more.
Create
We start the week with some wonderful server header infographics courtesy of the folks down at SixRevisions.
Linkbuildr has some great ways to mix up your link building strategy. They advise mixing up press release strategies, job boards, coupons, and more.
Well look at this, and SEO by the Sea post that isn’t on patents. And it’s damn good too. Slawski discusses the role of query breadth in modern SEO and how score measuring systems in modern(ish) Google patents evidence the roles previously executed searches. Pretty rad stuff and well worth the read.
I have to admit, I’ve been pretty impressed with L3 Analytics these days. Their latest post supports this by providing a pretty awesome set of Web Analytics use cases for real estate agencies. Amidst their advice, analyze: property search queries and type; types of property information; contact methods; and more.
Logic + Emotion has the ROI of Your Mom. Ok, that’s not how they phrase it, but mine sounds better. Actually the post has nothing to do with analyzing the value of ones mother (which makes me question the titles role as anything but shock value) and rather focuses on measuring social media campaigns.
Optimize
Michael Gray has 5 ways to make your website look more legitimate. These might seem pretty obvious, but I’m always amazed by how often people don’t follow them. Seriously people, have an address at least, if not a phone number!
Kent Clark
Some have compared him to the Dalai Lama, others to Kublai Kahn. When he isn't teaching third world children how to purify water with nothing more than a plastic bottle and a garden hose, he is creating mad waves for surfers off the west coast with little more than a paddle. Some say there is a boat involved, others that he walks on water.
Little is known about his background. he appeared from nowhere 15 years ago and claims heritage from a land with neither want not need. He makes little comment, stating only that it was a pretty cool place.
Fire does not burn him, cold does not hurt him. Words could... but they don't. When he passes, pedals fall off branches. When he speaks, hair tugs at skin, pulling just slightly in his direction.
He does not sleep but he does dream. He has muscled his way into the lives of the famous and whispered his way into their hearts. And in the wee hours he plays oboe softly, as if to sooth the night to sleep.