It appears that the search market is alive and well. ComScore released the findings from their report showing the worldwide search activity in August of 2007. Google is still the worldwide leader with over 60% of the market share. It is interesting to note that Youtube searches (5 billion) account for a little over 13% of all Google searches. Yahoo comes in at a distant second while Chinese search engine, Baidu comes in third place. Microsoft continues to hold a minor presence in the search market in fourth place.
We should note that this data does not include searches conducted on public computers or mobile devices. This would indicate that there are actually even more people performing searches on the internet. As mobile device and wireless technologies continue to become more prevalent, the number of searches performed will continue to grow. A couple of interesting notes include the fact that the Asia-Pacific market has the highest search volume of all regions, while the Latin America region having the smallest internet population has the most searches per searcher. If these markets continue to grow at their current rates, they could open some great international search marketing opportunities.
To put this all in perspective, let’s take a look at the average number of searches in a little shorter time period. Breaking down the number of worldwide searches conducted in August of 2007, you can see that the average number of searches performed worldwide on a daily basis is nearly 2 billion! That’s over 22,000 searches conducted per second, which presents a whole lot of marketing opportunity!
With an audience that size the question isn’t, “Why would I start a search marketing campaign?” It’s “Why wouldn’t I start a search marketing campaign?” WebShare (now Cardinal Path) is a Google Website Optimizer and Analytics Authorized Consultancy as well as a Google Adwords Qualified Company. We offer a variety of services including search engine optimization and search and conversion marketing to help you make the most of your search marketing efforts, and get an edge on your competitors.