Questions from Upcoming Analysts and Digital Professionals

Students in a University of Denver analytics course who have been using Google Analytics Breakthrough recently submitted several questions about practical, technical, and future considerations for Google Analytics:

What are the most important factors to analyze when time is limited?
Are there any features that you feel are missing in Google Analytics?
How can I demonstrate the value of digital marketing channels to skeptical managers?
How can I attribute conversion on my main site to actions that take place on microsites?
Which tools complement Google Analytics?
How can you track dark social traffic?
In the future, what will we be tracking with Google Analytics?
How can we stay ahead of the game?

Listen as coauthors Feras and Eric respond to these wide-ranging and incisive questions from upcoming analysts and digital professionals.

[videoembed url=”https://youtu.be/fXiIp1y1j1o”]

For more on the dark social discussion, see: https://bitly.com/blog/dark-social-care/ and https://blog.hootsuite.com/dark-social/.