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If you’re interested in learning a bit about persuasive web design – but don’t have the time to read a pile of books – I’ve got a suggestion for you: Check out the animated video below.

Produced by Dr. Susan Weinschenk of Human Factors International, this is a fun and engaging 5-minute introduction to persuasive web design.

Dr Weinshcenk only discusses 7 principles. Of course, there is much more ground to cover. So if you’d care to explore additional persuasion tactics, take a look at my “online persuasion” series of blog posts. But for a quick introduction, there’s lots of great stuff in this 5-minute animation. Enjoy!