Paid Search

Pay-Per-Click (PPC) – Google AdWords Tips

In our discussions with customers and consultants that run PPC campaigns on their own, and in reviewing how the PPC accounts are managed, we often find opportunities to significantly enhance the performance of the PPC campaigns. We believe that it is a misconception that you can set up your account once, leave it on “auto-pilot”, and then expect good results. You might get some results, not definitely nothing to write home about. This directly applies to consultants, as your clients expect you to add value and get them better results for their marketing dollars. Once clients start seeing results, improved ROI, consultants will be rewarded generously, at least it has been the case on our experience with our clients.

What is that we will blog about? Well, improving the performance of your AdWords campaigns. Some improvements are related to the actual account/campaign/ad group structure, while other improvements can be done by applying best practices and on-going PPC optimization techniques.

In this December, our plan is to dedicate some time to share PPC best practices and useful tips and techniques. We would love to hear from you on specific areas you want addressed or specific questions you want answered. Although the tips and examples will directly be related to Google AdWords, the concepts apply to other PPC programs, including the new Yahoo Search Marketing PPC interface and the MSN AdCenter.

Add a comment with your questions and we will sure get you an answer or at least point you in the direction to find what you are looking for.

Thanks!

Author

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.
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Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.