Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

We’re back with our second roundup on the Cardinal Path blog. No major changes in the tech world this week, other than the iPad 2 coming to Canada. (resulting in several block long lines outside of the Apple Store in Vancouver) Of course, with protests and violence across Europe and the Middle East and the potential for nuclear meltdown in Japan,  it’s hard for any tech story to make an impact…

Either way, this week we have advice on how to speed up your database, combining search and social, and techniques for an analytics ninja.


  • Last week, Smashing Mag wrote this post here on speeding up your website’s database, which looks at how to analyze your database’s load times and optimize its performance.
  • Next up, Vandelay takes a survey of  how several websites develop contact forms. Some great forms here, and you will notice one pervasive theme: they’re short! Only request the information you actually need, and so on and so forth.
  • One more because it’s a subject close to my heart: Smashing again, with how to choose type faces.  Just their quick tips are good: traditional letterforms, good spacing, and a tall x-height. Go legibility!



  • L3 analytics has a guide to doing content grouping in Google Analytics. They set up filters for it, but I don’t know, I think I’d use inline filters or custom segments. They may limit the groups you can have, but they also dont require you to muck with filters and wait for the results to propagate.
  • Of course, Kaushik has something to say about analytics. This time it’s three web data analysis techniques for analysis ninjas (though I wonder how well an analysis ninja would do against an analysis samurai, hmm?)


  • 90% of Everything has decided that, well, f**k CAPTCHAs, and you know what? I agree.  CAPTCHA systems force your users to work in order to keep your site clean, and it’s really not their job.  Fortunately, there are a lot of automated systems to catch and label spam and you should be using those.
  • the Pulse UX blog has an interesting article on how great Angry Birds’ user experience is, and why. It’s actually an interesting deconstruction of what makes the game so easy to play, and potentially why it has been so successful.