User Experience

My Plea For the Day: Kill the CAPTCHA at First Opportunity

 

I hate CAPTCHAs. But that’s not surprising: everyone hates CAPTCHAs.

Of course, until someone invents a better way to weed out the spambots and various other virtual vermin, CAPTCHAs are a necessary evil. What drives me nuts though, is when websites force me to slog through a CAPTCHA when it’s simply not necessary.

When, you may ask, is a CAPTCHA not necessary? Well… how about after I’ve already successfully entered it once?

I ran across an example recently, when attempting to enter a comment on a blog. I filled out all the fields, including the CAPTCHA, then submitted my comment.

It turns out I had mis-typed my email address, in a wrong format that the system picked up. So naturally I got an error message, telling me I “must include a valid email address”.

Fair enough. But it also made do another CAPTCHA, even though I got that right the first time. Grrrrrrr….

That ticked me off so much, I simply left the blog and never did bother to enter my comment. In that particular case, there was not great loss to the site owners. But how many sales, leads, sign-ups etc. have been lost to the frustration caused by redundant CAPTCHAs?

Even if users have made a mistake in another form field, once they have successfully filled out the CAPTCHA, the CAPTCHA should be removed from the form. And there endeth today’s rant.

Author

mstraker

Share
Published by
mstraker

Recent Posts

The AI Visibility Playbook: Strategy Meets Analytics

The digital world feels like it's spinning faster than ever. AI-powered assistants, you know them:…

6 days ago

OOPS! The Consumer Signal You Might Be Overlooking in Your Privacy Strategy

The rise of browser-based Opt-Out Preference Signals (yes, OOPS) is quietly reshaping online consent experiences.…

2 weeks ago

Merkle Named Leading Solution Partner by Contentsquare

We’re proud to announce that Merkle has been honored as the Leading Solution Partner in…

4 weeks ago

This website uses cookies.