Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Lots has been going on this week. We’ve got a new canonical link tag being accepted by all three major search engines, a cool new online text editor from mozilla, personal email campaigns, Zoomable User Interfaces, paper based information design, and a cool new script from our very own Erik Vold.

 Internet Marketing and SEO

  • Everyone already knows this, I’m sure, but Google Yahoo and Microsoft have all announced a Canonical URL tag. This will direct spiders as to the “master” content page of a site, hopefully solving many duplicate content issues.
  • On the other side of the internet marketing field Forrester has a wonderful reminder that email marketing can be personal. In fact, in their example, that of a European vacation rental company, it’s downright casual. They also show the benefits of personalization and working to your audience with a 20% repeat within three years (on vacation rentals!), 40-50% referral rate, a 3-4% CTR, and non-stop glowing reviews.
 Web Development

  • Mozilla has released Bespin, an open sourced cloud based IDE. It requires a fairly modern browser (with support for the canvas tag). It also features a bit of the linguistic input structure that they’re pushing with Ubiquity and the (upcoming) ability to pull data from open sourced projects. There are some interesting implications for this.
  • And because I feel some kind of need to post every jQuery update, Nettuts has an ‘intensive exploration’ of jQuery 1.3
 Web Analytics
  • Avinash Kaushik‘s recent answers to people emailing him have covered a bunch of great topics, ranging from how to find bounce rate in SiteCatalyst (short answer: you dont), to things to check if you have sudden data drops.
 Web Usability
  • UXMatters has some great hints on designing no search results pages. Given the potential of these pages to drive people towards other, related, pages it astonishes me that people do not take greater advantage of these.
  • Usability Post has a great article on zoomable user interfaces(ZUI’s). I’ve always seen zoomable interfaces as a part of the change that we’re going through from linguistic or command based interfacing towards a function paradigm, which is why they don’t normally work that well with command based input methods (say, a keyboard) but they work great when operating using usage based interfacing (multitouch screen, or to a lesser extent a mouse). The article does give one fantastic example of a workable ZUI using mouse input; however, I still don’t think they’ve pulled it off as well as Supreme Commander.
 Miscellaneous links of the week:

  • This is just too cool: information aesthetics held a paper-based visualization competition, the winner of which built a representation of daylight using a flower of paper ribbons. Though unintentional, I am sure, the perspective created by the shift in sizes also created a sense of closeness and distance, which is probably fairly to scale with the actual distance to the sun.
  • Google has also released a new Social Web Toolbar.
  • And finally our own Erik Vold has released his Exact Target Auto-complete Greasemonkey Script. Its pretty simple really, you put in a few values and it lets you auto-log in to exact target, a site notorious for not forcing you to log in over and over and over…

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for submitting the form.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

You will receive a unique link to view the webinar via email.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.