Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Its Monday roundup time again. Of note this week is the announcement of the shutting down of Alexa Web Search, NASA’s Extra-Terrestrial web protocols, and the head of the FCC announcing that he wants a free publicly owned wireless network for the US. Come on Canada, if there has ever been a time to follow in the US’s footsteps.

 Internet Marketing and SEO
 Web Development
 Web Analytics
  • Another from Omniture. This time they are taking about how analytics optimization strategies require business optimization. Specifically they are talking about how company organization and goals lend themselves to successful optimization strategies. A little bit obvious, but a good reminder nonetheless.
  • ROI Revolution has a nice bit of code for Google Analytics that allows you to integrate Google Web Optimizer an Google Analytics. Its been out for a while, but the big news is that Google themselves are ‘unofficially’ smoothing the integration process.
 Web Usability
  • MarketingProfs has a nice blueprint for the early stages of web development and design. Honestly this should have gone under development, but so much of this is so fundamental for good usability and often gets applied after the fact when people hire companies like ours to spice of their sites. I suppose this is also a good time to pimp our Hippo Tango design philosophy.
 Miscellaneous links of the week:
  • The Wall Street Journal is reporting that Kevin Martin, the outgoing FCC Chairman, is pushing for a free wireless internet service for all Americans. He also specifically notes that it will be pornography free, though I’m not sure how they will enforce that without turning it into some kind of AOL walled garden. I’m sure this is already scaring the pants off the telecom industry, what with the widespread use of iPhones and PDAs and the prevalence of VOIP software.
  • And one more here just because this is too cool. According to Internet News NASA is testing a network layer technology that can withstand space communication. They’ve named it Disruption Tolerant Networking, and according to the article it works by sending and storing data across router systems. Apparently standard packet delivery is cumbersome over extra-terrestrial distances. Who’da thought?.

That’s it for this week. If you have any stories for next week, submit them in the comment section.