Categories: Tag Management

Migrating to Google Tag Manager like a Pro!

With all the talk around tag management and how it revolutionizes digital marketing, traffic management and analysis, it isn’t too difficult to conclude that moving away from onsite scripts to marketer friendly, less technical TMS’ is the right way to go.

The challenge arrives when you already have a steady, traditional Google Analytics (or Universal Analytics) implementation in place and there are several thoughts running through your mind (and meetings)… How much more value will a TMS bring us? How long will it take? What happens to my existing data? How can we compare the Tag Management System’s data with our current Google Analytics? How do we preserve the current data and protect it from corruption?

Cardinal Path has worked with several clients to help them move from their traditional GA implementations to perfectly functional Tag Management Systems and improved quality of GA data. Like all technical projects, each migration poses a unique challenge behind some underlying core principles and best practices.

Google Tag Manager (GTM), which has 60% of the market share among the top retailers according to our State of Digital Marketing Analytics in the Top 500 Online Retailers whitepaper, is constantly improving and adding new features. We have used our technical prowess and experience to create a set of rules and guidelines to help you flawlessly move from a GA based system to a GTM system.

The Cardinal Path method ensures minimal data discrepancy, and improved data quality and governance using the latest and greatest features of GTM.

Join me for online training to learn the Cardinal Path method of migrating to GTM on Thursday June 9th.

Featured image source: Pixbay

Pratik Gupta

Pratik is an IT-Business enthusiast, with several years of IT experience. He began his career with Accenture's technology delivery vertical as a Software Engineer. Pratik has also worked as an IT Systems Administrator at UIC - School of Continuing Studies where he performed a variety of tasks like IT Helpdesk support, web and database development and maintenance, as well as end-to-end SDLC execution of small-scale IT projects. In addition to this, he helped UIC kick-start their Digital Marketing efforts by learning and implementing Google Analytics. He also has an interest and basic understanding of Google AdWords and Tableau, as well as being Google Analytics Premium Certified. Pratik holds a Bachelor’s degree in Computer Engineering from the University of Mumbai and a Masters in Management Information Systems from University of Illinois - Chicago (UIC).