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With all the talk around tag management and how it revolutionizes digital marketing, traffic management and analysis, it isn’t too difficult to conclude that moving away from onsite scripts to marketer friendly, less technical TMS’ is the right way to go.


The challenge arrives when you already have a steady, traditional Google Analytics (or Universal Analytics) implementation in place and there are several thoughts running through your mind (and meetings)… How much more value will a TMS bring us? How long will it take? What happens to my existing data? How can we compare the Tag Management System’s data with our current Google Analytics? How do we preserve the current data and protect it from corruption?

Cardinal Path has worked with several clients to help them move from their traditional GA implementations to perfectly functional Tag Management Systems and improved quality of GA data. Like all technical projects, each migration poses a unique challenge behind some underlying core principles and best practices.

Google Tag Manager (GTM), which has 60% of the market share among the top retailers according to our State of Digital Marketing Analytics in the Top 500 Online Retailers whitepaper, is constantly improving and adding new features. We have used our technical prowess and experience to create a set of rules and guidelines to help you flawlessly move from a GA based system to a GTM system.

State of DM whitepaper graph

The Cardinal Path method ensures minimal data discrepancy, and improved data quality and governance using the latest and greatest features of GTM.

Join me for online training to learn the Cardinal Path method of migrating to GTM on Thursday June 9th.


Featured image source: Pixbay