Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

It’s been a while, hasn’t it? Today we have the first roundup in 2 weeks, with news from across the internet, including JavScript prototypes for increased performance, mobile tips for ecommerce websites, social media metrics, research advice, and more.


  • For you JavaScript nuts out there, Ajaxian is reporting that Intel is showcasing a prototype extension that will allow JavaScript to take advantage of parallel processing.
  • Our friends at ElasticPath have the Internet Retailer Mobile Commerce Forum 2011, and came back with 10 key highlights.


  • Neilsen has released its 2011 Social Media Report, which  – among other findings – has some interesting information on what amount of time people spend on various types of internet activities. The odd part is that they group social networks and blogs together (despite being fairly different social media categories). The odder part is that it still only makes up 22.5%. Also noticed videos/movies only count for 4.4%, but are they including Youtube in that? The best part, though, is the “other” section, which makes up 35% of online activity. Talk about longtail.
  • The Bronto Blog has a neat post on working with QR codes. I’m pretty curious about this, because while I find QR codes interesting, I don’t find I scan them for more than novelty value.


  • L3 has a presentation up on 5 web analytics tips. Some of them are pretty basic, but good stuff. They also have a nice report comparing traffic sources to entry points by % entries and bounce rate.
  • It has been a while since we had an Avinash post up, so why not today. Fitting in the theme of our “attract” section, it’s “Best Social Media Metrics”. The best part of this is that it’s fairly theoretical, looking at what we should measure, not what we can. Well, not that we can’t measure this stuff, but that they’re not readily available to us in our analytics suites.


  • Jon Phillips recites some UX lessons learned from offline experiences. It’s interesting but at the same time I have to question some of his decisions, such as removing three tables. Remember that each empty table is potential profit, as people tend to skip restaurants when there’s nowhere to sit. This is also why a little local restaurant on our street has so many tables packed so tightly.
  • UXmatters has research guidelines you wont find in a textbook.