After the success of our last round of Internet Marketing Essentials Seminars we’ve decided that the time is ripe to hold them again.
For those not in the know, Internet Marketing Essentials is a seminar series taking attendees through the four key components of Internet Marketing: designing persuasion, attracting visitors through SEO & PPC, and understanding & Optimizing your visitors with Google Analytics and Google Website Optimizer.
If you want to learn the tools to build an online empire then…
signup by contacting us.
More about Internet Marketing Essentials
Part 1 – The Art and Science of Persuasive Web Design
Instructor: Michael Straker
Dates: May 5th
This is a one day training course on the principle of persuasive web communication. The principles of persuasive communication stem from research within the social sciences, and while these techniques may not always be intuitive, they have been proven to successfully build trust within web users, and ultimately persuade them to take action.
A student of this one day course will learn the principles of persuasive communication. This is achieved through explanation of the theory, through the review of relevant case studies and through performing exercises. Once fully grasped, these principles will enable a student of this course to use some clever techniques to turn their web visitors into customers!
Part 2 – Search Engine Optimization
Instructors: Alex Tomin, Ken Moss
Dates: May 12th
Maximize your website’s visibility in natural search.
It’s a necessity in today’s world for your company’s website to be visible for the keywords and phrases they’re targeting. In our one-day training course, we go over in great detail what factors search engines look at when deciding relevance of a website and determining rankings within natural search. We will look at, and give examples of, how web businesses can improve both their on-page and off-page SEO efforts to boost visibility and increase revenue.
A student of this course will learn what elements of a website are important factors that search engines look at to determine relevance and where efforts should be focused for both on-page and off-page SEO.
Part 3 – Google Analytics & Google Website Optimizer Bootcamp
Instructor: Neal McGann, Brian Katz, Andre Wei
Dates: May 19th
A student of this one day course will get a solid foundation for understanding Google Analytics and learn best practices relating to landing page optimization, experiment design and the use of GWO – Everything required to run their own successful conversion optimization program.
This one day training session is split into two sessions:
|Morning:||An introduction to understanding Google Analytics Visitor Tracking and Reporting. This session will cover the core concepts of Web Analytics, how to read the reports in Google Analytics and the action that can be taken with the insights found in the reports.|
|Afternoon:||Learn the principles and strategies required to run a successful Google Website Optimizer program. This session will cover the fundamentals of test theory, page selection, hypothesis creation, page optimization, experiment design, and the use of Google’s free testing tool, Google Website Optimizer, to conduct experiments.|
Part 4 – Pay Per Click Marketing
Instructors: Alex Tomin, Ken Moss
Dates: May 26th
Description: Get the most out of your Google Adwords campaigns.
Pay Per Click (PPC) Search Engine Marketing is one of the most effective advertising models you can use to reach your targeted audience. Knowing how to effectively manage this solution will increase visibility for your businesses and produce a good return on investment. Our indepth one day course will focus on using the most popular PPC vendor – Google AdWords. We will cover the major aspects of managing a successful PPC campaign from initial setup to ongoing management.
A student of this course will learn how to use Google Adwords effectively to promote their businesses products and services.
edit: Dates should be in May, not April, sorry folks