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Roundup is a little different this week. On the down side, it’s shorter than usual, on the up it’s mostly new sources and thus more novel. Included are: how to change your URL structure, Google’s attempts at reverse engineering page dates, a CSS3 ‘flexible’ box model, and more reasons to dislike Facebook.

Internet Marketing and SEO
  • First up, Readwriteweb reports that 90% of content on Google Buzz comes from bots, be them RSS feeds getting posted into a Buzz profile or Twitter feeds doing the same. It looks like Buzz isn’t getting the love that Google had hoped.
  • Next up (seriously, how did they get that URL) has a checklist for changing your URL structure.
  • Mozilla Hacks has a “flexible box model“, really a means of putting together a div order in such a way that you can easily transform its order and positioning with a few CSS codes. All in all the technology here is very cool, and I can’t wait to see if these make the final cut of CSS3.
Web Analytics
  • E-nor has a wonderful guide to combining campaign metrics, both online and offline.
Miscellaneous links of the week:
  • Bokardo reports that Facebook is behaving badly again. This time-sharing previously restrict-able user data without telling users. Well, I guess it isn’t a “this time” with Facebook, as it seems that every month they change something that turns a whole bunch of private data public.
  • Michael Gray has noticed that Google is stepping up its effort to associate dates with content publishing. He lists off a few ways that he’s noticed this happening, though I doubt that Google is relying solely on this data as it seems highly undependable.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..