Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

You may think you have the best thing since Easy Cheese and that might be true, but how you go about promoting yourself could be the only thing it takes to make sure you never even taste success. We all want to the world to know how awesome our new product or services is… it's just that we don't all go about it like idiots.

I'd like to take a look at the recent example of KeywordSpy.com, a purported competitor to our beloved SpyFu. I only heard about them after a few blog posts hit the industry circuit lambasting them for their ultra-spammy practices. Apparently they've been contacting potential customers and soliciting them with a barrage of creative emails and forum comments like;

“I found this great adwords tool KeywordSpy.com . I'm using it and it has really improved my profits. It offers Free trials.”

“For your keyword research try using KeywordSpy.com – a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.”

Now, wouldn't you sign up after reading such a persuasive pitch… especially after seeing it again and again? Of course not. It isn't just unappealing… it's infuriating. Not because they're 'doing it wrong' but because inherent in their lack of understanding of how to promote themselves is the assumption that people are dumb enough to fall for this type of spam. In fact, their efforts have resulted in a worst-case-scenario for them: a boycott. Congratulations, KeywordSpy; you've instantly alienated your biggest user base by spamming them like its 1996.

Part of me can't help but feel a little sorry for them. The tool doesn't look that bad and a lot of effort probably went into making it usable and visually appealing. As far as I can tell, it does exactly what SpyFu does. So what's the big deal? Get over it and give the tool a proper chance, right? Wrong. It takes either a lack of understanding, a lack of oversight, a lack of attention, a lack of business ethics or all of the above to push you business like it's bootleg Viagra. In either case, this isn't a company I'd be willing to do business with. As David Naylor so succinctly put it: “if i sign up are you going to just sell my credit cards details or email address to even more spammers”

There's probably a lot of head-smacking going on at the KeywordSpy office right now. Guys; if you don't know how to do something, call the professionals.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.