Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Hypothetically, here's how you could do it. Let’s look at the Google opportunities available.

  • Pay Per Click
  • Local
  • Organic

PPC strategy – build campaigns across multiple channels to dominate all the ad space. Adwords doesn't want you to bid on the same keywords in different groups or campaigns, but if you manage multiple accounts or have a My Client Center you can touch the customer a bunch of ways while promoting the same product. Example: Run an ad to: your testimonials website, your learning center, and your product details page – Voila you have 3 ads promoting your product.

Local strategy – a little trickery to game, but if you can figure out which center point Google is using in your city, and you can figure out where Google is getting the data, you can pretty easily figure out how to get your listing to come up #1.

Organic strategy – build link reputation and content across your companies sub domains. If you have strong content around a particular subject matter, you may want to spread some of that content out across different sub domains so that you can generate more then 2 organic rankings. We have personally worked with a client who (at times) has 6 out of the top 10 spots for a given keyword by using this strategy. Example: build you contact out across your blog, your learning center, your primary store, your comparison site, but make sure that each channel is set up on a sub domain or different URL so that Google will rank each individually.

So you can see it is possible to dominate the first page of Google. That's 3 ads, 1 local listing and 6 organic listings for a total of 10 total opportunities for a click. The real value of course is the surfer begins to think that your product or service is not only the best, but the only real choice available.

Note: this strategy should not be implemented for every business. There are reasons why companies don't have 3 AdWords accounts (Google's TOC) and why companies don't have 4 sub domains (IT headaches) and why companies don't game Google local. But it might work for you.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.