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Hypothetically, here’s how you could do it. Let’s look at the Google opportunities available.

  • Pay Per Click
  • Local
  • Organic

PPC strategy – build campaigns across multiple channels to dominate all the ad space. Adwords doesn’t want you to bid on the same keywords in different groups or campaigns, but if you manage multiple accounts or have a My Client Center you can touch the customer a bunch of ways while promoting the same product. Example: Run an ad to: your testimonials website, your learning center, and your product details page – Voila you have 3 ads promoting your product.

Local strategy – a little trickery to game, but if you can figure out which center point Google is using in your city, and you can figure out where Google is getting the data, you can pretty easily figure out how to get your listing to come up #1.

Organic strategy – build link reputation and content across your companies sub domains. If you have strong content around a particular subject matter, you may want to spread some of that content out across different sub domains so that you can generate more then 2 organic rankings. We have personally worked with a client who (at times) has 6 out of the top 10 spots for a given keyword by using this strategy. Example: build you contact out across your blog, your learning center, your primary store, your comparison site, but make sure that each channel is set up on a sub domain or different URL so that Google will rank each individually.

So you can see it is possible to dominate the first page of Google. That’s 3 ads, 1 local listing and 6 organic listings for a total of 10 total opportunities for a click. The real value of course is the surfer begins to think that your product or service is not only the best, but the only real choice available.

Note: this strategy should not be implemented for every business. There are reasons why companies don’t have 3 AdWords accounts (Google’s TOC) and why companies don’t have 4 sub domains (IT headaches) and why companies don’t game Google local. But it might work for you.

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