Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

I just came across an excellent post by our neighbor just South of the 49th parallel. Basically there has been a lot of chatter recently about Digg, and other social network news websites. Let's ignore all the "good vs. bad" editor talk and manipulation and take a brief look at Rand's post from a purely algorithm perspective.

For those of you not familiar with Digg and the like. Let me explain why the SEO community cares so much. Basically these sites have a couple of major benefits.

  1. They can drive thousands of visitors and generate excellent industry buzz (if your story gets promoted properly) – short term benefit.
  2. They can create hundreds of quality back links which will help your site rank organically – long term benefit.

Lately there have been plenty of posts about how to write a good Digg story, so lets focus on the math.

Basically stories get ranked based on the following algorithmic criteria.

  • Number of votes over time
  • Domain of link
  • Profile of submitter
  • Profiles of voters
  • Timing of submission
  • Similarity to other links (duplicate)
  • Source of votes
  • Manual review as it hits the homepage
  • Number of comments
  • Number of views
  • Down votes
  • Source of Votes

Rand has gone in to more detail in his blog – read his full post here. I felt that this information should also be posted here as there has been a lot of discussion inside our company about Digg and their competitors, so I thought posting this might help clarify how Digg works.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for submitting the form.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for your interest.

Message Sent

Thank you for registering.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.