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Online Holiday Shopping

The biggest gift-giving season of the year is upon us once again and if you haven’t pulled together your holiday shopping strategy, don’t fret, the folks over at Google have 3 basic tips.

  1. Online is where the shoppers go first:  Not only are most people doing Internet research before making a purchase, nearly half are purchasing online, too. One of their biggest sources of information and inspiration? YouTube.
  2. It is alllll about the smartphone:  Over half of those who purchased online did so using their smartphones or tablets. Coveted I-want-to-buy moments are happening at all hours of the day and night on mobile devices.
  3. Hurry up, shopping season starts early:  A full quarter of shoppers reported having done some holiday shopping before Halloween!

Check out Google’s full list of 2015 Holiday shopping insights, and discover 5 ecommerce techniques to make the most of the holiday shopping season.

Online Holiday Shopping


State of Digital Marketing Analytics

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