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An updated AdWords keyword tool has been in beta for some time now.  If you were used to linking back to the previous version you may have noticed that link has been removed coinciding with Google’s announcement that The Keyword Tool is officially out of beta.  This one tool replaces both the original keyword tool and the Search-based Keyword Tool.

Google states that The Keyword Tool combines the best of both the previous tools.  Some of its features include:

  • The option to search by keywords, URLs or a combination of the two
  • Multiple ways to filter and sort the results
  • The option to view mobile search, ad share and search share data

Finally the way in which Global Monthly Searches and Local Monthly Searches are calculated has been updated.  In the past the data was from both google.com and Google search partners.  With the new tool it is only based on google.com search traffic.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

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