Categories: Technology ServicesUncategorized

Google Website Optimizer Video Training at Lynda.com Released!

After months and months of work and weeks in the recording studio with the wonderful team at lynda.com, the Google Website Optimizer: Essential Training online video course has been released!

View the Course at Lynda.com

This training takes users through nearly 4 hours of training and includes topics ranging from an overview of conversion testing to testing with dynamic content across multiple pages and domains. Here are some of the topics that made the final cut that I like the best:

Using tools like Google Analytics, ClickTale, KISS Metrics and more to find problems on your site that need testing
Planning your experiment from estimating sample size to understanding when to use A/B and Multivariate tests
The inner workings of Google Website Optimizer
Live demos (including the code) for both A/B and Multivariate tests
Interpreting the reports and taking the data farther
Integrating with Google Analytics to see impact on any metric or segment you’re tracking

Thanks to everyone who dedicated their time and resources to this project – it was truly a pleasure for all of us at WebShare to work with the Lynda.com team on this!

Below is the YouTube teaser, or if you’d like to see the full course you can find it at Lynda.com.

David Booth

David is a founding partner and principal consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and regular speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online & search marketing. David is the author of Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He is currently working on yet another project to be published in the Spring of 2012, and he teaches a masters level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search & conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. He was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.