Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Google has done it again! They’ve added yet another product to their already outstanding digital marketing suite. Introducing Google Tag Manager, a new powerful tool that allows you to deploy marketing tags onto your website in a matter of minutes, rather than days or weeks. And E-Nor is on the forefront of this exciting program, being one of the Google Analytics Certified Partners who are approved Google Tag Manager Specialists. Our staff has gone through rigorous testing and review to earn this certification, and be able to provide this highly beneficial tool to our clients.

Tag Management Systems (TMSs)

As most of you are already aware, Tag Management Systems (TMSs) provide an easier way to implement tags throughout a website. Rather than hassling the IT department to add specific tags in either HTML or Javascript (which we all know can take days, weeks, even potentially longer depending on how often you pester your IT personnel :)), it can be done by adding a small snippet of code to your website. The Google Tag Manager admin interface automates the placement and management of digital marketing vendor tags, thus making the process more efficient, saving both time and money.

Google and Third-party Tags

Tag Manager
The Google Tag Manager program supports a variety of Google and third-party tracking of marketing and management tags, which provides accurate and dependable data you can trust. Currently, the following tags are supported:

  • Google Analytics
  • Adwords conversion tracking
  • Adwords Remarketing
  • Doubleclick
  • Custom Image
  • Custom HTML

While new predefined tag types will be added, the custom tags above allow admins to include additional javascript tags from other tools as well.

It allows users to run campaigns on their schedule, is easily adaptable to current digital marketing tools and gives you confidence in the data you are gathering online. Google Tag Manager is fast and reliable, intuitive and is easy to use.

E-Nor Offers Google Tag Manager Consulting

E-Nor is already a certified partner with a number of Google Analytics products, and the new offering of Google Tag Manager is just another way we will help our clients get the most out of their digital marketing. E-Nor will develop the planning, process and strategy needed to properly deploy the Google Tag Manager tool. By utilizing our years of analytics expertise, complemented by our new status as a Google Tag Manager specialists, it shows that E-Nor continues to diversify service offerings to enhance our client’s agility in effectively measuring and improving digital marketing campaigns. This unique combination demonstrates our commitment to staying on the leading edge of industry advancements, and we are excited to offer this new service.

To take advantage of the Google Tag Manager (GTM) for your organization, contact one of our specialists.

Useful Google Tag Manager Resources

Happy Tagging! 🙂

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for submitting the form.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for your interest.

Message Sent

Thank you for registering.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.