Cardinal Path

Google Rankings and User Generated Content

Why your website needs user generated content to rank in Google.

Let's look at what is going on in the travel sector today as an example. The big boys like hotels.com, expedia.com and tripadvisor.com have all gone user generated.

What does this mean?

It means that you cant afford to create your own content anymore; you must allow your website visitors to comment, post, and upload to your website. Content is king in Google (is there a term that Wikipedia doesn't rank for?), and there is no way that you or your staff can generate enough new content to compete with the thousands of individual web surfers who love to publish.

Consider this a warning, if you are trying to rank organically and you dont have a web 2.0 strategy, you better hit the boardroom and come up with one fast, or your best efforts wont be enough.

Author

cp_admin

Share
Published by
cp_admin

Recent Posts

Transforming Healthcare Analytics: Amplitude’s Commitment to HIPAA and Patient Privacy

For healthcare organizations, whether covered entities or business associates; choosing an analytics platform is about…

2 days ago

The AI Visibility Playbook: Strategy Meets Analytics

The digital world feels like it's spinning faster than ever. AI-powered assistants, you know them:…

1 week ago

OOPS! The Consumer Signal You Might Be Overlooking in Your Privacy Strategy

The rise of browser-based Opt-Out Preference Signals (yes, OOPS) is quietly reshaping online consent experiences.…

2 weeks ago

This website uses cookies.