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google analytics icon in cartClick here to see Part 1 of our series “Google Analytics for Ecommerce – Part 1 – Segment by Product Categories”.

Another place that you may not have thought of that can give you a little bit of insight into how popular your products are is the “comparison” function on your Ecommerce site. If a product is being compared often (then purchased), it’s clearly a hot product. If the product is being compared and not purchased, maybe something is wrong. And if a product is not even being compared, maybe it’s stale.

Each scenario can help you decide what actions to take. Maybe you want to promote your stale products more aggressively on banners, email marketing, etc. Maybe you want to get rid of the stock all together.

Here’s our video on how to track product comparisons:


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The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..