Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Just a couple of weeks ago, I blogged about some cool new GWO features. This week, Google released two more.

Experiment-Management API

A critical step in the implementation of any GWO experiment is adding the GWO tags to the test pages. In most cases, this is pretty simple. But if your site uses a Content Management System (CMS) or a third-party shopping cart, accessing and inserting code can be tricky (especially for us technically-challenged marketing folk).

With the new Google Website Optimizer Experiment Management API, these platforms can integrate GWO directly into their services, thereby operating outside of the GWO interface.

Currently, two platforms have launched their integrations: CrownPeak and Blast Advanced Media’s Motivity CMS. Both allow you to create and launch Google Website Optimizer experiments without touching your website’s code.

Many other platforms are working on similar GWO integrations, so stay tuned!

For more on the Google Website Optimizer API, check out their Getting Started Guide.

Over Time Charts

Over Time Charts allow you to see the cumulative conversion rate of each combination, over the entire duration of your experiment.

This is a very cool and useful new feature, as it potentially gives you a better understanding of how your site performs over time. If certain combinations have been affected by external forces (like periodic sales variations or marketing campaigns), these Over Time Charts will help you identify this.

Look for these charts on the Reports page. They’re now available for all GWO experiments.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.