Categories: generalGoogle Marketing Platform

Evolve to Universal Analytics – 5 Tips For Migrating

The following is an excerpt from a post we wrote on the Evolve Conference Blog. For the full article, please click here.

Universal Google Analytics is all the craze right now. We hope you’re planning to attend our Evolve conference in October, because we are going to cover it and cover it well!

Not only do we have the sessions, but we’re also having a Fireside Chat with Justin Cutroni, Google Analytics Evangalist, and he’ll be providing answers to all your “burning questions”. You all should know Justin, an avid speaker and blogger and thought leader in our industry. So bring on your questions!

If you’re still not sure about what’s all involved with Universal Analytics and the impacts it has on your organization, follow the following 5 tips and you’ll be in a good shape.

Tip #1. Don’t panic! You don’t have to rush, you still have time.

Legacy (or Classic) Google Analytics isn’t going away soon. According to Google’s Universal Analytics Upgrade Center, “Data collected from the deprecated features will be processed for a minimum of 2 years”. So if you are using ga.js, urchin.js, customer variables, etc., you’ll have data for a couple of years from when Universal was announced out of beta (April 2014).

For the complete list of tips, read the full article here.

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.