Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

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Avinash once said, “It [Web analytics] cannot, no matter how much you torture the data, tell you WHY something happened.” If you want to get a stronger signal about your customer intent and answer the “whys”, you need to listen to Duff in this webinar. As SVP and Co-founcer of iPerceptions, Duff Anderson brings over 20 of experience in the Voice of Customer (VoC) research and insights. Many marketers and analysts can easily set up survey, but are uncertain on how to ask for feedback and what they should ask.

In this webinar and in his contribution to the Google Analytics Breakthrough book (page 552), Duff highlights the power of integrating quantitative data (from Google Analytics) and qualitative data (from iPerceptions) to better understand visitor intent, improve visitor satisfaction, and optimize task completion. In addition, Duff covered iPerceptions’s Active Recognition, a technology that leverages big data and machine learning to recognize intent and identify behavioral patterns and audiences that can later be integrated with Google Analytics (and other systems such as DMPs, DoubleClick, etc). Great stuff – hope you take a listen!

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In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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