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In a recent webinar hosted by the Digital Analytics Association, Feras Alhlou and Eric Fettman reviewed specialized Google Analytics techniques, including:

  • Cross-Device Tracking
  • Cross-Domain Tracking
  • Segmenting by Audience Constituency
  • Custom Dimensions & Calculated Metrics
  • Custom Funnels
  • Google Analytics/CRM Integration

To learn how to implement these Google Analytics techniques (and to hear Feras run out of breath as he races against time to pack in more material for the audience :), watch the video here !

NOTE –  DAA login is required to access the recording. If you are not already a DAA member, we encourage you to join in view of the outstanding support that the organization provides to everyone in the digital analytics community!