Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

This tip is for web developers, consultants, and also for webmasters that rely on other entities to provide content for their site. In my experience, getting quality & relevant content for the website you are working on is one of the most challenging tasks in the project cycle.

A friend and a partner of ours, Burns Smith, (who had a previous guest post on this blog), showed me an email he sent to a joint client of ours asking him for updates on content. I thought Burns’ note was very creative, funny, and effective. Check it out below (name of client was removed for privacy purposes):



Let me introduce myself: I am your new website However, I am very sad because I am content poor and do not have any pictures of the great products you build. I feel very naked and the other websites on the internet are making fun of me. Can you help me out?

I know articles are being published in two Magazines that will highlight your products. That will undoubtedly cause people to come view me. I am going to be very embarrassed for them to see me like this.

If you will just help me out then I promise I will make you money. I really do know how to entice internet door buyers to come see me but I need more content and images to be able to tell your story properly.

Yours truly,


Burns, this was very creative!!!


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..