Content Attribution: Identifying content that converts-upcoming webinar

Join us for an upcoming webinar on Tuesday, April 4th at 1 p.m. ET / 10 a.m. PT., titled “Content Attribution: Identifying content that converts”. In this webinar, you will learn about how content attribution helps marketers identify and double-down on the best performing assets to generate a lift in conversion rates.

Hear about how Cardinal Path helped Intel to influence content in real-time for unparalleled conversion. Our presenters; Charlotte Bourne from Cardinal Path, and Erica Akella from Intel, both have deep expertise in digital marketing and data science applications, and will expose why content attribution is a lever that directly impacts revenues, and should not be ignored!

In this webinar, you’ll discover ways to apply both strategy and measurement to your content including:

• Setting baseline content KPIs & aligning to audience
• Identifying the value of your content to better inform your team
• Understanding what a successful content path looks like
• Identifying value of always-on content vs.campaign content