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In his newest column, “The Analytics Platform Wars & What They Mean To A CMO,” Cardinal Path co-founder and senior partner Corey Koberg answers a question CMOs constantly wrestle with:

“Should I move to Google Analytics Premium or keep my current vendor? Or both?”

Corey says, “What you need to look for in a platform is the ability to do three things: obtain visibility into the data from each source or channel, integrate the data sets and extract useful information.”

Read more about what you need to consider when choosing an analytics platform at: