Web users are an impatient lot. Having run countless user tests, I can verify that users seldom read text the…
Great minds think alike. (Or is it, "Fools seldom differ"?)Just as I was slamming online dating sites for not providing…
 Since my last post on Copywriting Tips, I've taken notes while reading emails and blogs. Here are some of the…
In a recent post,* I warned that the persuasion tactic of Social Proof also applies in reverse. My warning applies…
Every once in a while I come across a case that reminds me of how important it is to test…
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