Usability

Online Copywriting Tip: How to Polish Your Text

Writing well comes easier to some people than to others. But even for the best writers, getting good results is…

13 years ago

Writing for the Web: To Whom, Or Not to Whom

I must admit, every time I use the word whom, I feel a bit uneasy. Though I'm uncomfortable using bad…

13 years ago

Understanding Social Proof: A Matter of Life or Death?

 As a teaser for next week's webinar, I'd like to provide one simple — if tragic — example of how…

13 years ago

Persuasive Messaging: Time for a Rhyme

Remember Johnnie Cochran's notorious line, "If the glove don't fit, you must acquit"?Of course you do. And not just because…

13 years ago

Web Usability Bloopers: Let's Hear Your Favorites!

Brain Katz approaches my desk – smiling lightly, shaking his head in disbelief. I know what this means: He's come…

13 years ago

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