Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of…
In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking…
Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line…
Google has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of…
**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With…
What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution…
We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend…
For at least five years running, we speak with an increasing number of existing clients and prospective clients about their…
Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023…
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