The AI Visibility Playbook: Strategy Meets Analytics

The digital world feels like it’s spinning faster than ever. AI-powered assistants, you know them: Google’s AI Overview, ChatGPT, and Claude are quickly and dramatically rewriting how people find and buy things. They don’t just give a list of links; they give a single, synthesized answer.

Here’s the scary part for marketers: if your brand isn’t in that one answer, you might as well not exist. You’re out of the conversation. We’ve seen many examples of brands’ traditional SEO traffic declining at alarming rates.

Amplitude’s new AI Visibility capability, combined with Merkle’s street-smart consulting, is the lifeline brands need to get found, stay relevant, and actually win in this new AI-driven market.

AI Discovery: This Isn’t a Drill, It’s an Emergency

Let’s be real: AI search isn’t future-tech anymore: it’s today’s reality. Think about it: over 60% of browsing now includes AI summaries. Younger audiences? They’re basically using AI assistants as their go-to source for everything.

In traditional search, you got ten links. Now, you get one answer. That answer usually has no attribution. If your content isn’t a core source for that AI model, your brand is totally silent.

This isn’t just a simple visibility gap; it’s a massive strategic blind spot costing you customers.

Amplitude AI Visibility: Finally, You Can Measure the Invisible

Amplitude saw the problem and built the fix. AI Visibility is the first analytics tool that actually lets you see and measure your presence in AI-generated results. It slots right into your existing Amplitude platform, enabling your team to:

• Spot-check your brand’s presence across major AI platforms and specific prompts.
• Compare your visibility head-to-head against your biggest competitors.
• Pinpoint the most influential sources (yes, even Reddit and Wikipedia!) that AIs trust.
• Prove the ROI: Connect an AI mention directly to website traffic, engagement, and dollars.
• Get action plans: Receive clear recommendations on what to fix first.

Merkle: The Strategy Partner Who Actually Gets It

As Amplitude’s partner, Merkle brings deep expertise in customer experience and AI-powered content strategy. We know how to translate data into action.

Merkle’s experts step in to:

• Run a visibility audit: Figure out exactly where your brand stands today.
• Build the content game plan: Develop strategies designed to actively influence AI recommendations.
• Integrate everything: Seamlessly weave Amplitude into your broader tech stack for a unified view.
• Drive results: Turn those insights into personalized experiences and optimizations that move the needle.

“AI models don’t link; they summarize and recommend. If your brand isn’t baked into the content they rely on, you just won’t be in the answer.”  A bit of Merkle wisdom.

Stop Guessing. Start Growing.

Amplitude’s platform helps you make smarter decisions across the entire customer journey. Now, with AI Visibility, that journey starts right at the crucial moment of AI discovery.

By combining the depth of Amplitude’s data with Merkle’s smart execution, you’ll be able to:

1. Grasp what content AIs love and why.
2. Tweak your content and product experiences to match the new rules.
3. Track the entire impact: from an AI chat mention right through to a customer conversion.

This isn’t about adding another gadget to your tech stack. It’s about a fundamentally new way to approach search, content, and growth.

Ready to Be a Leader, Not a Follower?

Amplitude and Merkle are already helping smart brands change their search strategy for good. Whether you lead Growth, Product, or Marketing, the time to act is now.

Let’s partner up and make sure your brand is the only answer that matters.