Cardinal Path

Unlocking GA4 Custom Metrics: The Key to Tracking What Matters Most

Unlocking the Full Potential of GA4 with Custom Metrics Google Analytics (GA4) is packed with powerful built-in metrics, but to…

3 months ago

Maximizing AI’s Potential: A Strategic Guide to Risk Management and Revenue Growth

The dynamic adaptability of Generative AI has the potential to revolutionize the way companies manage risks, stay compliant with regulations,…

3 months ago

Mastering GA4’s Data Model: A Refresher on Event-Based Tracking & User Insights

By now, most organizations have transitioned to Google Analytics (GA4), marking a fundamental shift in how we collect, analyze, and…

3 months ago

Server-Side Tagging Explained: Is it for you?

If you've heard discussions about server-side tagging but aren't sure what it is—or whether it's just another fleeting marketing buzzword—this…

4 months ago

Optimizing User Experience with Amplitude Guides and Surveys

Understanding the Voice of the Customer (VoC) is no longer optional—it’s essential. In a digital-first world, optimizing web and app…

4 months ago

Unlocking efficiency: Decarbonizing Media on the Google Marketing Platform

The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so does its environmental impact. According…

4 months ago

Unlock the Power of Data-Driven Decisions with Amplitude Analytics

In today’s hyper-competitive digital market, businesses need more than just data; they need actionable insights that drive informed decisions. Amplitude…

5 months ago

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online, consumer expectations for high-performing user…

8 months ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In B2B in particular, many organizations…

8 months ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal with. This category appears when…

8 months ago

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