To enter an emerging market, all you need to do is translate your website into the appropriate language and switch currencies. Right?
Think again!
In this video, Apala Lahiri Chavan (HFI’s resident expert on cross cultural design) looks at some of the surprising pitfalls of designing for emerging markets.
It’s a real eye-opener. Enjoy!
Are you in control of your data, or is it controlling you? Businesses are drowning…
Shifting from Ranking to Discovery Search is changing. As SEOs, we’ve said that many times…
Amplitude has officially launched one of the most exciting innovations in digital intelligence: Amplitude AI…
This website uses cookies.