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To enter an emerging market, all you need to do is translate your website into the appropriate language and switch currencies. Right?

Think again!

In this video, Apala Lahiri Chavan (HFI’s resident expert on cross cultural design) looks at some of the surprising pitfalls of designing for emerging markets.

It’s a real eye-opener. Enjoy!


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..