Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Q: Our company operates two servers – one at a local level, and one at a global level. The local server hosts regional campaigns – the global server hosts the main website. Can we measure localised campaigns when transactions occur on another server?

A: So, you run campaigns that direct users to a localised site. Users then navigate from the localised site to the global site/server to make purchases.

In GA, you can setup a profile that tracks both of these sites in one profile.
Google uses first party cookies and will normally set the cookie on the full domain that you are accessing. If the sites are all sub-domains of the same domain, you can set the cookie to be set on the root domain using the _setDomainName() function.

For information on how to do this, you can refer to the Google help at:
http://www.google.com/support/googleanalytics/bin/answer.py?answer=55524&topic=11009

If the sites are completely separate domains, both the Google code will need to be updated and all links and forms that go across domains need to have some Google code added to them to pass the cookies on to the new domain.

In the tracking code, you'll need to add:

And on each link and form that cross-over domains you'll need to add the code to pass the cookie information. For links you'll use pageTracker._link() and for forms you'll use pageTracker._linkByPost()

For links, you'll add an onclick event:

click me ]]>

OR

click me ]]>

For forms you'll add an onsubmit event:

… form data… ]]>

For more information on how to do this you can refer to the Google help at:
http://www.google.com/support/googleanalytics/bin/answer.py?answer=55503&topic=11009

The above examples are all done with the new GA.JS code. If you need help doing this with URCHIN.JS, you can follow the above links to the help files and you'll be able to click through to similar help topics related to the URCHIN.JS implementation.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Thank you for your submission.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.