21 SEO Tools for Auditing Your Site

A couple of weeks ago we provided a list of PPC Management Tools. This week we’ve decided to expand on that idea, but this time we want to focus on tools for an SEO Audit.

Below is compilation of different, useful tools. It is important to keep in mind that these tools just provide data for SEO experts. The most important part of SEO Audit is human interpretation of compiled information. The tools just help to save time and keep mind free of routine data mining tasks.

A. Desktop Tools

Xenu’s Link Sleuth

http://home.snafu.de/tilman/xenulink.html

• emulates the spidering by the search engines
• helps identify broken links and redirects

LinkExaminer

https://www.analogx.com/contents/download/Network/lnkexam/Freeware.htm

• emulates the spidering by the search engines
• helps identify broken links and redirects

B. Online Tools

Yahoo Site Explorer

http://siteexplorer.search.yahoo.com/ (Now Defunct)

• helps review/analyze list of cashed pages
• helps review/analyze inbound links

OpenSiteExplorer

http://www.opensiteexplorer.org/

• link popularity checker
• backlink analysis tool

LinkDiagnosis

http://www.linkdiagnosis.com/ (Defunct)

• helps analyze link profile

Webconfs HTTP/HTTPS Header Check

http://www.webconfs.com/http-header-check.php

• helps inspect the HTTP/HTTPS headers

Webconfs Similar Page Checker

http://www.webconfs.com/similar-page-checker.php

• helps identify uniqueness level of text content

Webconfs Domain Stats Tool

http://www.webconfs.com/domain-stats.php

• provides some domain related stats

SEO Browser

http://www.domaintools.com/seo-browser/

• shows the page as the search engines would see it

WHOIS Lookup Tool

http://whois.domaintools.com/

• helps review WHOIS information including domain age

Google Webmaster Tools

https://www.google.com/webmasters/tools/

• shows issue found by Google

Bing Webmaster Tools

http://www.bing.com/toolbox/webmasters/

• shows some stats (crawling, links, etc)

Xinu Returns

http://xinureturns.com/ (Defunct)

• shows different website related stats

C. Firefox Add-Ons

User Agent Switcher

https://addons.mozilla.org/en-US/firefox/addon/user-agent-switcher/ (Defunct)

• emulate different user agents (search engine spiders, mobile devices, etc)
• helps identify cloaking

SEO for Firefox

http://tools.seobook.com/firefox/seo-for-firefox.html

• provides SEO snapshot of the page in SEO XRay Tool
• provides quick site/page information in Lookup Tool

Firebug

http://getfirebug.com/

• helps inspect HTML code

FoxyProxy

http://getfoxyproxy.org/ (Defunct)

• helps review websites with IP based content serving (multi-language sites, etc)

Live HTTP Header 

https://addons.mozilla.org/en-us/firefox/addon/live-http-headers/

• helps capture and analyze server header responses

YSlow

http://yslow.org

• helps analyze size of different elements on the page (images, CSS code, text/html, etc)

GoogleGlobal

https://addons.mozilla.org/en-US/firefox/addon/google-global/

• helps review Google search results in different geographical locations

SEO Quake

http://www.seoquake.com/

• shows different website related stats