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Everyone loves tools, right? This week, optimize your site with…

A. Desktop Tools

Xenu’s Link Sleuth

Spiders your site and helps identify broken links and redirects.

Screaming Frog SEO Spider

Like Xenu, Screaming Frog spiders your site for SEO elements and errors.


Yet another spider.

B. Online Tools

Yahoo Site Explorer

A classic tool, though rumor has it it wont be around much longer. Helps review/analyze list of cashed pages and inbound links.


Helps determine the popularity of a link, and does backlink analysis.


Analyzes your link profile.

Webconfs HTTP/HTTPS Header Check

Allows you to inspect the HTTP/HTTPS headers of a page. Useful to seeing server responses and what not.

Webconfs Similar Page Checker

Helps identify duplicate content and establish uniqueness of text.

Webconfs Domain Stats Tool

Provides some domain related statistics.

SEO Browser

Gives you a preview of how search engine spiders see your site.

WHOIS Lookup Tool

Tells you WHOIS information such as domain age

Google Webmaster Tools

Gives you a plethora of data about your site, including inlinks and more.

Bing Webmaster Tools

Shows similar stats to Google Webmaster Tools (crawling, links, etc)

C. Firefox Add-Ons

User Agent Switcher

Allows you to emulate different user agents (search engine spiders, mobile devices, etc) in order to discover stuff like cloaking.

SEO for Firefox

Provides an SEO snapshot of the page via the SEO XRay Tool, quick site/page information in Lookup, and more.


Allows you to inspect and edit HTML code. You need this.


Helps review websites with IP based content serving (multi-language sites, etc)

Live HTTP Header

Allows you to capture and analyze server header responses. Very useful for both analytics and SEO.


Lets you analyze the size of on page elements (images, CSS code, text/html, etc)


Lets you preview what Google search results are like in different geographical locations.

SEO Quake

Shows a bunch of website related stats.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..