AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and…
There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It's important…
AdWords Remarketing is a great way to reach out to people who have previously visited your website and turn them…
At Cardinal Path, our purpose is to share knowledge in order to empower people to make confident decisions. We're making…
The match types you choose for your paid keywords can have a huge impact on performance. If you read my…
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