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Customizing Ads with AdWords’ Countdown Function

Customization is key with marketing and Google AdWords has some incredible tools that allow advertisers to quickly tailor the messaging…

9 years ago

Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates.…

10 years ago

Best Practices for Views in Google Analytics

EVERY PROPERTY NEEDS THREE VIEWSMainRaw DataTestThis naming convention isn’t what’s important. What’s important is that these 3 Views exist for…

10 years ago

Understanding Google Analytics Channel Groupings

Channel groupings can help you to more easily highlight or aggregate traffic channels within the Google Analytics reporting interface, but…

10 years ago

Live Webinar: Getting Started with Google’s Shopping Campaigns

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to…

11 years ago

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