A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every…
Understanding keyword match types is necessary to run a successful AdWords campaign. Match types give you the power to control…
Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands…
Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser…
Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product,…
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