The Yin & Yang of Paid Search Keywords

Creating a paid search keyword strategy across platforms like Google AdWords or Bing can be challenging and like Yin & Yang, there is a balance of both positive & negative keywords that must coexist, independent yet interconnected. Most advertisers are familiar with choosing keywords to bid on (positive keywords) that will lead potential customers to … Read Full Post

Using the Paid & Organic Search Reports to Drive Cross-Channel SEO/SEM

Overview Google’s Paid & Organic Search Reports have been around for about 4 few years now, but they are still one of the most underrated tools available for SEO and SEM analysis. You may be wondering, “what questions can I answer with the paid/organic search report data?” Here are several of them: For a given … Read Full Post

Project Management Tips for Stellar Client Relations

Sound project management practices, frameworks, and policies can help any organization operate more efficiently. At Cardinal Path, our client work is the single most important part of our business. Along with analysis and insights, our clients also expect top-notch project management and a solid and mutually beneficial professional relationship. Sound project management practices can increase … Read Full Post

Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.- Webinar Q & A

In our latest webinar “Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.”, hosted by the American Marketing Association, experts from Cardinal Path and Data2Decisions Canada shared their deep experience gained from executing optimization and media mix modeling projects for some of the world’s leading brands. One of the most difficult challenges marketers face  is the ability … Read Full Post

Register for our upcoming webinar with the AMA: “Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.”

Wednesday, February 8th, 2017, 12-1pm CST It’s the age-old question: which part of your marketing budget is working for you and which part is being wasted? In our upcoming webinar with the AMA, you’ll discover how the marketing team at a Fortune 1000 retailer applied a killer combination of data science and technology to solve … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).