The Cardinal Path Blog: Web Analytics, Data, and Digital Intelligence & Marketing Blog | Cardinal Path Blog


Marketer’s Guide to Digital Dashboards- Webinar Q&A

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In our most recent webinar, Marketer’s Guide to Digital Dashboards, Cardinal Path’s panel of experts, which included Charlotte Bourne, Mark Tallman, and special guest Stephane Hamel, shared insights into some of the most common reasons why so many dashboards fail, … Read Full Post

Data Driven Attribution or Media Mix Modelling?


Data Driven Attribution and Media Mix Modelling (MMM) both help marketers understand marketing channel performance and return on investment. While it’s true that both help to measure marketing success, they differ in their data requirements and capabilities. If you are … Read Full Post

How to design dashboards that people will actually use

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Finding a data visualization solution that satisfies the needs of stakeholders can be a real issue for many organizations. Oftentimes, the effort, time, and money invested in dashboards only results in disappointment and frustration. In order for a dashboard to … Read Full Post

Attribution & Goodhart’s Law

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“When a measure becomes a target, it ceases to be a good measure.” – Goodhart’s Law Goodhart’s Law reminds us that oftentimes, setting a target (such as a KPI),  can change the way in which people work toward the goals … Read Full Post

A Marketer’s Guide to Digital Dashboards- Live Webinar, August 24th

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Join us on August 24th for a live webinar- “A Marketer’s Guide to Digital Dashboards: Surfacing Insights for Business Impact”. When done right, marketing analytics dashboards should give you the power to grow revenue and gain a competitive advantage. But … Read Full Post

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