Blog

Google Tag Manager 360 – Webinar Q&A and Recap

In the latest event in our Google Analytics 360 webinar series, Tag Manager 360 product manager, Scott Herman, joined me for an engaging session on Google’s powerful  platform for effectively tracking and accelerating campaigns. Faster campaign deployment and improved site performance are just a couple of reasons that advanced marketers are adopting tag management systems … Read Full Post

5 Areas where Enhanced Ecommerce Provides Deeper Insights

Even with the remarkable rise of online retail enhanced ecommerce is designed to keep pace. It’s fair to say there are five main benefits that enhanced ecommerce enables merchants to understand and take advantage of Google Analytics (GA) to provide deeper insights into their customer’s journey. They are: shopping/purchasing behavior, ecommerce performance, merchandising performance, product attribution, … Read Full Post

Data Studio Playbook: Tapping into Google’s Next-level Data Visualization Tool

When it comes to proving marketing ROI and communicating program performance, traditional reporting approaches often lack the context and takeaways that will persuade stakeholders and drive action. Yet 97% of analytics and marketing professionals still use spreadsheets (Use Marketing Dashboards to Uncover Customers’ Behavior, Forrester, 2016). Meanwhile, marketers have started tapping into tools like dashboards … Read Full Post

Google Data Studio – Webinar Q&A & Recap

Rounding out this week’s Google Analytics 360 webinar doubleheader, our Google Data Studio event yesterday featured Nick Mihailovski, Google Data Studio Lead Product Manager and Cardinal Path’s Mary Andrews, Director of Digital Intelligence. Nick and Mary explored the value of dashboards, demonstrated the simplicity and power of Data Studio, and featured incredible real-world examples from … Read Full Post

Google Optimize 360 – A Webinar Q&A

Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager for Optimize and Optimize 360, and discussed ways to accelerate testing and optimization strategies. We stepped through the power of personalization, shared a real-time demo of Optimize 360, and explored experiments and tactics for delivering more … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).