Cardinal Path

Big Query, Open graph and Google Places – The Monday May 14th Roundup

Cardinal Path blog post

We’re being hit with a heat wave! And as summer sets in so do all the blog posts. Is this really how you guys spend your summers? Awesome. This week we have a host of stories, including Google’s Big Query …

Great New Video: Strategies for Emerging Markets

Flags of Emerging Markets

Futurist Apala Lahiri Chavan recently posted a fascinating video on designing for emerging markets. (I’ve embedded the video at the end of this post.) The example she uses is the concept of micro-selling. Now ubiquitous in India, micro-selling is the …

Analytics implementation super hero: look for more than shiny clothes

GA_super_hero

I was discussing about the skills required in digital analytics with David Iwanow, consultant at Next Digital in Australia. David, being on the marketing & business side of things, he inquired about ways to filter candidates for a very technical …

Tag Management Systems (TMS): fad or revolution?

tag-bug

My previous article on Tag Management Systems (TMS) generated a number of inquiries which I’ll try to summarize here. Basically, is investing in a TMS the right decision for your organization? As one of the comments said, a TMS is …

Web Design: The Case for Parallel Prototyping

diversity of designs

First a definition: “Parallel Prototyping” is where multiple design concepts are evaluated before beginning an iterative design process. There are two different flavors of parallel prototyping (or parallel design): Several designers each create one or more designs, then the entire …