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Fun with Invisible Unicode Characters

This week I had the pleasure of being introduced to a “friend” in the world of “why isn’t my TMS working”. This friend’s name is the “Zero Width Space” character, and its unicode value is U+200B. You can learn more about … Read Full Post

State of Digital Marketing Analytics in the Top 1000 Online Retailers: Report

Over the past year, we’ve seen the explosion of the marketing technology landscape. It is evident that marketers are still struggling to adopt a data-driven strategy in this increasingly complex martech landscape.   In this year’s State of Digital Marketing … Read Full Post

Collaboration over competition: 5 ways to get the most out of working with multiple agencies

These days, it’s common for clients to work with a combination of  various boutiques, agencies, shops, and vendors in order to make the very most of their marketing investment. While working with multiple agencies can create scalable efficiencies and high … Read Full Post

A Few of Our Favorite Things in 2016

We sat down with some of our analytics experts and leaders here at Cardinal Path to ask them about their favorite moments of 2016 as we wrap up the year and prepare for 2017. Here is what they had to say: John Hossack: CEO: … Read Full Post

Ad-Fraud Through Google Analytics Hijacking

In recent years, new malware exploits and vulnerabilities have begun occurring on a much larger scale. Typically, the goal of malware is to infect your web browser or take over your computer in order to perform a number of malicious … Read Full Post

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