Marketer’s Guide to Machine Learning & AI – Webinar Recap & Q&A

In our latest webinar, I was joined by Jim Sterne of eMetrics Summit and the Digital Analytics Association to cover a topic that’s gaining more and more traction in marketing and analytics. Artificial intelligence and machine learning are already impacting consumers and marketers, possibly more than you know. This session was aimed at providing context … Read Full Post

Cardinal Path POV: Google Analytics 360 + Salesforce

This week, Google & Salesforce announced turnkey integrations between Google Analytics 360 and Salesforce Sales Cloud and Salesforce Marketing Cloud, along with integrations with G Suite and the Google Cloud Platform (GCP). The collaboration includes four new integrations: Sales data from Sales Cloud will be available in Analytics 360 for use in attribution, bid optimization … Read Full Post

Four Factors You Should Consider for Winning at Personalization

With the ongoing emphasis on personalization for delivering a differentiated customer experience, greater accessibility and affordability of relevant tools is no coincidence. Even the typical challenges of a solution deployment are more easily overcome. That said, a personalization initiative, like all significant digital marketing efforts, should not be taken lightly. Your technology stack and any … Read Full Post

Attribution 360 – Webinar Q&A Recap

Judging from our webinar poll results, the challenges of marketing attribution continue to plague digital and traditional marketers alike. The state of digital has created a disconnect whereby customer experience is a top priority, yet very few have an advanced understanding of their user journey. In this week’s webinar, Google and Cardinal Path joined forces … Read Full Post

To Optimize or Not Optimize: Changes to Google Ad Rotations

Change is a good thing… right? When it comes to Google AdWords, one change within the AdWords platform is coming this fall, as sure as the changing seasons — one that will impact the rotation of your ad copy, as recently announced on their blog. As providers of Google AdWords training, the team at Cardinal … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).