The Cardinal Path Blog: Web Analytics, Data, and Digital Intelligence & Marketing Blog | Cardinal Path Blog


Are You Spending Too Much? Consider a Diminishing Returns Analysis

Business Team Brainstorming Data Target Financial Cocnept

As you are probably aware, every dollar spent on advertising does not generate equal return. When looking at how media spend performs within a channel  (paid search for example), there is a point at which a campaign starts to bring … Read Full Post

When all you have is a hammer, everything looks like a nail: choosing the right tool for the job

A few weeks ago, a coworker asked me for some help with a data cleaning task. I consider him to be one of the best Tableau users in our office, and someone I frequent when I get stuck on any … Read Full Post

Data Leakage: How Data Collection Impacts the Decisions We Make and Vice Versa

  What is data leakage and why does it matter? Data leakage occurs when the data you are using to train a machine learning algorithm happens to include unexpected information related to what you are trying to predict, allowing the model … Read Full Post

Long term predictions for the future of martech

When you work in one of the fastest- moving industries around, it can be hard to take a step back and think about what it all means for the future. But this kind of thinking is exactly what is needed … Read Full Post

Supercharge Your B2B Dashboards with Predictive Analytics!

Businesses that belong to the B2B space have unique KPIs and reporting needs. This is because of the way they sell, it’s different, which means that the way that they measure is also different. Instead of thinking about visits, engagement and … Read Full Post

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