The Blog

Webinar: Marketer’s Guide to Finding the Right Analytics Platform

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Why choose one analytics platform over another? Knowing what you can achieve with some of the best-in-class analytics platforms and tying those capabilities to your organization’s goals is a fundamental step to becoming a truly data-driven business. This webinar will … Read Full Post

Programmatic Media Buying Webinar, Q&A

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Last week Cardinal Path teamed up with the American Marketing Association to deliver a webinar on digital’s hottest topic: Programmatic Media Buying. Tony Grotticelli, Director of Digital Content and Analysis for Universal Music Nashville, presented his own experiences with programmatic along … Read Full Post

Google Releases Data on Dads Ahead of Father’s Day

Father holding damaged smart phone and his little daughter in background

Millennial dads are fast becoming a digital marketer’s dream. They are taking on bigger roles at home and turning to the internet to navigate their way through a sea of questions related to parenthood. Google’s article, Millennial Dads Turn to … Read Full Post

Google’s Universal Analytics Two Years In: Hype Or Revolution?

Technology doesn't slow down

In this post, originally published by Marketing Land on June 16th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence, shows how Google’s Universal Analytics more than lives up to all the hype. Read on for Nick’s six reasons to prioritize … Read Full Post

The Top 10 Best Questions to Ask Your Agency about Data and Analytics

Top 10 Best questions to ask your agency

Agencies play a critical role in bringing the digital marketing of many large organizations and brands to life. Whether you’re evaluating your existing agency partner, looking to make a change, or it’s business as usual, optimizing your agency partnerships in … Read Full Post


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