February 21, 2012 by Jackson Lo
You can segment any number of things in Google Analytics, but how do you identify the important ones to look at? It really comes back to your business needs and KPI’s (key performance indicators). A while back, I wrote a …
February 20, 2012 by Kent Clark
Oh my god summer is coming. I’d say this means fewer blog posts for the Monday Roundup, but honestly they seem to be streaming in. This week: MacOS 10.8, making the most of QR codes, new email collection tips, and …
February 20, 2012 by Stéphane Hamel
It’s that time again. Cardinal Path will be closely involved with both eMetrics and Gauge. Here’s a few reasons why you should attend! eMetrics Marketing Optimization Summit eMetrics San Francisco is without a doubt the most important event of the …
February 17, 2012 by Eduardo Cereto
Sometimes some strange URLs may appear on your content reports with the query parameter fb_xd_fragment. It’s caused by Facebook social widgets. In this post you’ll find out if you have this problem, how it happens and how to get rid …
February 16, 2012 by Michael Straker
Think about what happens when you pour something into a funnel: Gravity works its magic and pulls the contents through. All you have to do is ensure there are no leaks or blockages. But online marketing doesn’t work this way. …
