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A Guide to Activating Audiences Using Analytics: Webinar Q & A

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In today’s Internet Retailer webinar, Cardinal Path experts, Nick Iyengar and Mary Andrews, explained how having a solid measurement framework in place will align your marketing initiatives toward a common business goal. A theme that came out of our introductory question to … Read Full Post

Facebook Audience Network Category Blocking- Cardinal Path POV

Cardinal Path Point of View: Ad Blocking

What’s the deal? Facebook ads work because when done right, they’re personal, relevant and easy to measure. The Audience Network brings those same features to other app and mobile website experiences, providing marketers with even more scalability for their regular … Read Full Post

High turnover of CMOs linked to challenges with digital & data

Closeup businessman working with generic design notebook. Online payments, hands keyboard. Blurred background, film effect

A recent study by Russell Reynolds Associates, shows that CMO turnover is higher than ever. This seems to be especially common in retail, where a whopping 48% of the top  retailers in the U.S. have had a change in their … Read Full Post

Retailer’s Guide to Activating Audiences Using Analytics- Internet Retailer Webinar Series

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If you want to use your analytics to gain insights that move your audience to action, it’s not enough to collect and measure your data in an ad hoc manner. A measurement framework is needed to bring structure, context, and … Read Full Post

Google Analytics Shopping Stages Explained

Woman is using a smart phone while she is shopping in the city. Candid shot.

The Shopping Analysis reports within the Google Analytics Ecommerce section are comprised of the Shopping Behavior and Checkout Behavior reports. In this post, I will go into detail about how to create and interpret them. These reports both include visualizations … Read Full Post

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