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Cardinal Path Point Of View: Ad blocking

Cardinal Path Point of View: Ad Blocking

Everyone’s talking about Apple’s newest version of its iOS mobile operating system, which enables users to install apps that block certain types of content – like ads and video. While the reactions have ranged from highly alarmed to measured, most … Read Full Post

Marketer’s Guide to Finding the Right Analytics Solution


  People are always asking us: which digital analytics platform should we be using? They’re hoping there is a simple, cut-and-dried method for figuring out whether they should be using the free Google Analytics platform, Google Analytics Premium, Adobe Analytics, … Read Full Post

Webinar: Purchase Intent, Understanding Customer Behavior to Drive Sales

Webinar: Purchase Intent

Join us on Wednesday October 14th at 10 a.m. Pacific/1 p.m. Eastern for a webinar on Purchase Intent presented by Dave Booth, Cardinal Path’s Founding Partner and Principal Consultant and U.S. Cellular’s Advanced Analytics Manager, Katie Birmingham. Purchase Intent,  a measure … Read Full Post

Google’s Justin Cutroni joins Cardinal Path for Ecommerce Webinar


Cardinal Path’s Ecommerce expert Nick Iyengar joins Google Analytics Evangelist Justin Cutroni to present an upcoming Internet Retailer webinar on October 22nd, 2015. Drawing from recent client work and the latest features available to Google Analytics users, these industry experts … Read Full Post

Cardinal Path Associate Director to Facilitate Canadian IT Standards Sessions

Nathaniel Payne, Cardinal Path

Cardinal Path’s Associate Director, Data Science & Engineering, Nathaniel Payne has been tapped to facilitate the face-to-face working sessions for the Information Technology Association of Canada’s (ITAC) Data Science & Analytics Steering Committee. “I’m honored to be part of this … Read Full Post

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