The Cardinal Path Blog: Web Analytics, Data, and Digital Intelligence & Marketing Blog | Cardinal Path Blog

The Blog

Getting Started in your Web Analytics Career

Sikoursky Tenebro

Are you interested in getting into web analytics? Have you googled the term “web analytics career,” found Avinash’s blog posts ‘’Web analytics Career Guide from Zero to Hero’’ and “Analytics Career Advice: Technical & Business Rules,” and had your interest … Read Full Post

Give Your Data Context with a Solid KPI Framework

KPI Framework

Nick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity to the chaos of your data through a KPI Framework in his latest article. It’s not enough to collect data, … Read Full Post

3 Changes That Will Re-make Your Analytics

3 changes that will re-make your analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of moving to a tag management system paired with a data layer in his latest ClickZ article. Using a TMS removes … Read Full Post

Luxury on the Web – Rankings, Data, and Analysis of the World’s Largest Luxury E-Retailers

Luxury on the web

According to a report published in October by, luxury e-retailers are growing considerably faster than other retail web sites in North America and Europe. In the process, they are “creating new pathways to ecommerce growth by booking average orders … Read Full Post

Running Semi-Automated Tasks on Google Analytics


As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of views, which means I may end up making tens of thousands of clicks when performing maintenance, resolving issues, or making … Read Full Post

Copyright © 2015, All Rights Reserved. Privacy and Copyright Policies.