The Blog

4 Ways to Set Up an Effective Google AdWords Campaign

Cardinal Path blog post

You can set your Google AdWords campaign up for success by following these 4 basic fundamental steps: Pick a targeted campaign focus: When creating an online ad, you need to focus on a particular topic, region (geo-targeting), service or product, … Read Full Post

Case Study: Nevada Commission on Tourism Uses Behavioral Insights to Double Conversions

Cardinal Path blog post

The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada. While the lights of the Las Vegas Strip provide a compelling global beacon, the state’s hotels, resorts and other tourism-driven … Read Full Post

15 Tools For SEM Competitive Analysis

Competitive Analysis

Competitive analysis is a crucial part of a successful SEM strategy. Below are 15 tools that can help you gain insights on your competitors SEM efforts. Adbeat provides sets of dashboards and reports for competitive analysis with focus on … Read Full Post

U.S. Cellular Talks Impact of Digital at Largest Google Hangout Ever

Cardinal Path blog post

”We always suspected that online was driving a larger portion of sales, now we have a feel for exactly how much”, Randy Klodz, Digital Marketing Manager, U.S. Cellular. Cardinal Path client U.S. Cellular was invited to share their story about … Read Full Post

Series: Digital Marketing Strategy In A ‘Cookieless’ Landscape

Cardinal Path blog post

Several weeks back we began discussions with a potential client around display media management.  We spoke at length about buying channels, assorted DSPs, and ad serving platforms.  Amidst these talks it became apparent that our client faced a particular hurdle … Read Full Post

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