The Blog

YouTube Video Tracking with Google Tag Manager (V2) and Universal Analytics: A Step-by-Step Guide

Variable Configuration in GTM

In case you haven’t noticed, Google Tag Manager is getting an upgrade which will soon be automatically pushed by Google to all existing GTM V1 accounts starting June 1, 2015. Voluntary migration to this new version, V2, is also already … Read Full Post

Mother’s Day Made Easy with Analytics

Mother's Day Gift Trends

Scrambling for a Mother’s Day gift this week? Look to online analytics to guide your decision-making with Google’s recently-published consumer data on what Moms really want. View the full findings on Mother’s Day Gift trends here. According to the report, … Read Full Post

Cultural Transformation in the Age of Data

Cultural Transformation in the Age of Data

In this blog, guest author Brian Harris, Chief Product & Marketing Officer, Western Union Business Solutions, discusses the role of culture in becoming a data-driven organization.  Adopting a data-driven culture—and changing the mindsets of stakeholders to use data to drive … Read Full Post

How To Turn Data Into Dollars: 3 Stages To Activate Your Data

Turn Data Into Dollars

In this post, originally published by Marketing Land, Dave Booth, the 2014 Digital Analytics Association’s Practitioner of the Year, explains that it’s not just about collecting data. You need to know how to activate that data to extract value from … Read Full Post

Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

If you’re like many organizations, data and analytics are fast becoming a fountain of organizational insights, a source of competitive advantage, and a means to empower your enterprise to make data-based decisions.  The tools and technology that enable all of … Read Full Post


Cardinal Path Training

Copyright © 2015, All Rights Reserved. Privacy and Copyright Policies.