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GOOGLE ANALTYICS AND SEARCH CONSOLE DATA INTEGRATION: Recent Google Analytics Update Provides Deeper Insights to Marketers


Where do you go when you want to understand how Google views your site? Whether you are looking for information on how Google crawls and indexes your site, how your landing pages are performing in search results pages or what … Read Full Post

What Every Marketer Needs to Know About Omnichannel, Programmatic, and Measurement Frameworks Webinar Q&A

Digital City-blurv2

In a recent webinar with the American Marketing Association, Cardinal Path’s panel of experts including Alex Langshur, Corey Koberg, and Eric Hitchman, shared insights into some of the most powerful marketing techniques available today. The questions from the audience made … Read Full Post

Five Alternate Uses for Google Analytics Features


We’ve explored many uses and applications of Google Analytics including understanding your customers through behavioral flow reporting and running semi-automated tasks by using a solution that applies JavaScript inside the Google Chrome Console. We even wrote an ebook on Google … Read Full Post

Webinar: What Every Marketer Needs to Know About Omnichannel, Programmatic, and Measurement Frameworks

Digital City-blurv2

Of the many tools and technologies in a marketer’s kit these days, some are just too powerful to save for later. Join our panel of three experts in this webinar hosted by the American Marketing Association on May 19th, and … Read Full Post

How to measure engagement on websites without conversions


It’s relatively easy to measure and evaluate ecommerce sites that have easily-identifiable conversions, but what about websites that don’t sell products?  We explored estimating ROI on non-ecommerce sites that have online forms for users to complete, but what about websites … Read Full Post

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