The Blog

Video: How To Create Google AdWords Remarketing Lists

AdWords Remarketing List Video

AdWords Remarketing is a great way to reach out to people who have previously visited your website and turn them into customers. This remarketing tutorial video provides a walk-through on how to create a remarketing list in Google AdWords. You’ll … Read Full Post

Digital Marketing and Digital Intelligence Courses Now Available Online

Opportunity Compass

At Cardinal Path, our purpose is to share knowledge in order to empower people to make confident decisions. We’re making the sharing of our Digital Marketing and Intelligence knowledge even easier with the release of our new online courses. Cardinal … Read Full Post

Upcoming Live Webinar: How to Activate Big Data with Google BigQuery

Cardinal Path blog post

BigQuery is the key to unlocking business potential within humongous data sets. It’s lightning-fast, in the cloud, and pretty simple to use. BigQuery gives you the ability to: Query billions of rows in seconds Use a SQL-style query syntax Access … Read Full Post

The Real Price of Digital Marketing

Cardinal Path blog post

What will it cost to get me to the top of the Google search results?  If only I had a scoop of ice cream every time I heard that… But the better question is…what will it cost you to NOT … Read Full Post

Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.


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