Blog

Travel Alberta Selects Cardinal Path for Analytics & Reporting Over 3 Years

Cardinal Path blog post

Cardinal Path, a leading data and marketing analytics firm, and part of the Dentsu Aegis Network, has been selected by Travel Alberta as one of four agencies to help them achieve their goal of growing Alberta tourism revenues to $10B by 2020. Isobar, also part of the Dentsu Aegis Network, was selected to deliver digital … Read Full Post

Google Analytics 360 & DoubleClick become Google Marketing Platform

Google has announced some changes that bring together media and analytics solutions, in a rebrand that reflects the fact that between its cloud infrastructure and technology platforms, Google offers a full-blown marketing technology stack for the enterprise. Essentially, Google’s advertising and analytics platforms will be unified under a single brand called Google Marketing Platform. This … Read Full Post

Google Data Studio for Digital Marketers: Webinar Q&A and Recap

In our recent Data Lab session, we delivered an overview of Google Data Studio, the free, easy to use data visualization and reporting tool in the Google Analytics stack. Vinny Borges and Prateek Maitra presented the ins-and-outs of finding success with dashboards, and taking steps towards creating an internal culture of data-driven decision making. We’ve … Read Full Post

Upcoming Webinar: Mobile-First Indexing Must-Do’s for Maximizing SEO Impact

“Mobile-first” or “responsive” design are ubiquitous as buzzwords, but many organizations are still catching up, in practice, to the disruption that mobile has brought to marketing. With two-thirds of the global population – 7.6 billion people – using a mobile phone, and more than half of all searches conducted via mobile, it’s an area ripe … Read Full Post

Attribution Measures Cold Hard Cash

To understand which marketing channels have the largest impact on conversion, attribution is often used as the go-to approach. Whether a user has seen a display or paid search ad, or received an email newsletter, if it then converts, attribution determines how each touchpoint gets credited for the sale. This credit can be assigned using … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).