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How to Drive Value From a Data Management Platform

David Booth, Cardinal Path

DMPs are at the top of many marketers’ technology wish lists. They promise to dramatically increase conversion rates while lowering media and data costs by unifying data and identifying and targeting the right audiences. They help organizations deliver a consistent … Read Full Post

Data Management Platforms: Webinar Q&A

Data Management Platform

Data Management Platforms (DMPs) unify online and offline data from any source to help you understand customer behavior across every touchpoint – including owned and paid channels.  A recent Cardinal Path webinar featuring Corey Koberg, Cardinal Path’s Co-Founder and Senior Partner, and Jonathan Flander, … Read Full Post

How can publishers use their analytics data to save themselves?

Life saver

Continuously dropping advertising rates are the reason why so many print magazines and newspapers are struggling and disappearing from the media landscape. Publishers themselves have played a big role in the decline of ad prices by not making enough of … Read Full Post

Five Questions About Innovation with John Hossack, Cardinal Path President

John Hossack, President and Co-founder of Cardinal Path

Cardinal Path’s President and co-founder John Hossack explains why innovation is at the core of everything that his company does in order to be successful in the recent issue of Advantage Magazine. In the article, Converting Data Into Dollars, John … Read Full Post

Benefits of Using BigQuery for Conversion Funnel Analysis

Conversion funnel

Marketers and analysts use website conversion funnels to gain insights into the paths their visitors take, and to begin isolating problems that prevent them from completing site goals. Experienced analytics users may at some point want to perform a deep … Read Full Post

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