Validating Your Attribution Model

Something that is often overlooked in the world of attribution is model validation. It can be hard for organizations to validate their attribution model because there is often no “ground truth” to compare your model to. For example, the organization’s data doesn’t have any way to say: “Yes, display deserves credit for 30% of the … Read Full Post

The Rise of Testing: An Interview with Jonathan Mesh, Optimize 360 Product Manager, Google

In our recently published State of Digital Marketing Analytics in the Top 1000 Online Retailers report, we found that just 37% of the Internet Retailer Top 1000 organizations are using testing, optimization or personalization tools. We also found that testing and optimization tools are, so far, mostly being leveraged by the top-ranking retailers. 76% of … Read Full Post

Content Attribution: Identifying content that converts-upcoming webinar

Join us for an upcoming webinar on Tuesday, April 4th at 1 p.m. ET / 10 a.m. PT., titled “Content Attribution: Identifying content that converts”. In this webinar, you will learn about how content attribution helps marketers identify and double-down on the best performing assets to generate a lift in conversion rates. Hear about how Cardinal Path helped … Read Full Post

Switching CMS Platforms? Read this first.

Here at Cardinal Path, we’ve noticed a trend across many of our clients. A considerable number of them are switching content management systems(CMS) at the moment, but are unaware of the impact that this will have on their analytics data collection and set up. If not properly accounted for, the result will be obscured data … Read Full Post

Women’s Day at Cardinal Path

As today marks International Women’s Day across the globe, we come together to celebrate the success of women and continue to advocate for continued and furthered opportunities. Regardless of the genesis, our industry does have a gender imbalance, making women’s support that much more important. We have an incredible group of women here at Cardinal … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).