Blog

Google Data Studio for Digital Marketers: Webinar Q&A and Recap

In our recent Data Lab session, we delivered an overview of Google Data Studio, the free, easy to use data visualization and reporting tool in the Google Analytics stack. Vinny Borges and Prateek Maitra presented the ins-and-outs of finding success with dashboards, and taking steps towards creating an internal culture of data-driven decision making. We’ve … Read Full Post

Upcoming Webinar: Mobile-First Indexing Must-Do’s for Maximizing SEO Impact

“Mobile-first” or “responsive” design are ubiquitous as buzzwords, but many organizations are still catching up, in practice, to the disruption that mobile has brought to marketing. With two-thirds of the global population – 7.6 billion people – using a mobile phone, and more than half of all searches conducted via mobile, it’s an area ripe … Read Full Post

Attribution Measures Cold Hard Cash

To understand which marketing channels have the largest impact on conversion, attribution is often used as the go-to approach. Whether a user has seen a display or paid search ad, or received an email newsletter, if it then converts, attribution determines how each touchpoint gets credited for the sale. This credit can be assigned using … Read Full Post

Google Expands Snippets for Organic Search Results, Longer Meta Descriptions Allowed

In November of 2017, webmasters noticed longer meta descriptions appearing in Google’s search results pages (SERPs). In December, this was confirmed by representatives of Google (John Mueller and Danny Sullivan) to be a recent change in how search results are displayed. For many years, the meta description tag has been known to allow approximately 156 … Read Full Post

GDPR Roadmap for Marketers Webinar: Q&A and Recap

This week’s webinar had a sense of urgency around it as thousands signed on to learn more about how marketers should be preparing for GDPR enforcement on May 25th of this year. The live chat was dynamic and engaging throughout the webinar with experts and practitioners alike weighing in and sharing knowledge around the multi-faceted … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).