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How to Find and Purge Personally Identifiable Information from Your Google Analytics

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Google policies mandate that no data be passed to them that could be recognized as personally identifiable. This post aims to provide an easy-to-follow, structured approach to identifying Personally Identifiable Information (PII) that might exist in your or your client’s … Read Full Post

A Guide to Activating Audiences Using Analytics: Webinar Q & A

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In today’s webinar that we co-presented with Internet Retailer, Cardinal Path experts, Nick Iyengar and Mary Andrews, explained how having a solid measurement framework in place will align your marketing initiatives toward a common business goal. A theme that came out of our … Read Full Post

Facebook Audience Network Category Blocking- Cardinal Path POV

Cardinal Path Point of View: Ad Blocking

What’s the deal? Facebook ads work because when done right, they’re personal, relevant and easy to measure. The Audience Network brings those same features to other app and mobile website experiences, providing marketers with even more scalability for their regular … Read Full Post

High turnover of CMOs linked to challenges with digital & data

Closeup businessman working with generic design notebook. Online payments, hands keyboard. Blurred background, film effect

A recent study by Russell Reynolds Associates, shows that CMO turnover is higher than ever. This seems to be especially common in retail, where a whopping 48% of the top  retailers in the U.S. have had a change in their … Read Full Post

Retailer’s Guide to Activating Audiences Using Analytics- Internet Retailer Webinar Series

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If you want to use your analytics to gain insights that move your audience to action, it’s not enough to collect and measure your data in an ad hoc manner. A measurement framework is needed to bring structure, context, and … Read Full Post

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