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Attribution Measures Cold Hard Cash

To understand which marketing channels have the largest impact on conversion, attribution is often used as the go-to approach. Whether a user has seen a display or paid search ad, or received an email newsletter, if it then converts, attribution determines how each touchpoint gets credited for the sale. This credit can be assigned using … Read Full Post

Google Expands Snippets for Organic Search Results, Longer Meta Descriptions Allowed

In November of 2017, webmasters noticed longer meta descriptions appearing in Google’s search results pages (SERPs). In December, this was confirmed by representatives of Google (John Mueller and Danny Sullivan) to be a recent change in how search results are displayed. For many years, the meta description tag has been known to allow approximately 156 … Read Full Post

GDPR Roadmap for Marketers Webinar: Q&A and Recap

This week’s webinar had a sense of urgency around it as thousands signed on to learn more about how marketers should be preparing for GDPR enforcement on May 25th of this year. The live chat was dynamic and engaging throughout the webinar with experts and practitioners alike weighing in and sharing knowledge around the multi-faceted … Read Full Post

How to Adapt Your SEM Spend to Maximize Return on Advertising Spend

Paid Search is a great advertising channel to promote products and services. But there are some limitations when it comes to scalability.   Let’s review an example based on one e-commerce campaign. Assuming this campaign works extremely well and generates decent revenue volume with great Return on Advertising Spend (ROAS,) it makes sense to keep … Read Full Post

How GDPR Threatens to Upend your Marketing if You’re Caught Unprepared

The digital era has finally converged with the steady rise of consumer influence to create a new paradigm of personal data–one where consumers make the rules. The result is a rapid rise in legislation and regulations around personal data and security, the latest and most expansive of which is the EU’s General Data Protection Regulation … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).