The Blog

Why Conversion rate isn’t the whole story

Using Customer Data To Predict Value And Optimize Media Spend

Conversion rate is great, but connect the dots between customer data and marketing performance data for true insight At this stage, many marketers have good visibility into the performance of marketing programs. But do you have a handle on the … Read Full Post

On-Demand Webinar: Using BigQuery to Unlock Business Potential Within Enterprise Data

BigQuery for Big Data

BigQuery is a game-changer for enterprises that are trying to figure out how to put their vast data to good business use, thanks to its ability to export huge quantities of raw data into Google’s cloud computing infrastructure and to … Read Full Post

Why you need to look at Google BigQuery for your enterprise data

BigQuery for Big Data

It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of how the tool is being leveraged by organizations to really take their data – both online and offline – to … Read Full Post

5 E-Commerce Techniques To Know For The 2015 Holiday Season

e-commerce holiday retailer

In this post, originally published by Marketing Land on July 20th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence, highlights five e-commerce techniques to make your 2015 holiday season a success. Think it’s too early to start planning for … Read Full Post

On-demand webinar: Marketer’s Guide to Finding the Right Analytics Platform

Right Analytics Webinar with play button, cropped

Why choose one analytics platform over another? Knowing what you can achieve with some of the best-in-class analytics platforms and tying those capabilities to your organization’s goals is a fundamental step to becoming a truly data-driven business. On July 14, … Read Full Post

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